Privacy Policy

Welcome to OI Technologies trading as Optimisation Intelligence.

We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, store and protect your information when you visit our website, use our platform or interact with any of our products and services.

Optimisation Intelligence is an AI-powered search optimisation platform designed to help businesses improve their visibility across traditional search engines and AI-powered search experiences through website audits, technical analysis, content optimisation, entity recognition, E-E-A-T assessment and AI-generated recommendations.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy applies to:

• Our website
• Our SaaS platform
• Free and paid accounts
• Website audit tools
• AI-powered optimisation tools
• APIs
• Integrations
• Customer support
• Marketing communications

It does not apply to third-party websites or services that are linked from our platform.

We collect information in several ways.

Information You Provide

When creating an account or using our Services, you may provide:

• Name
• Company name
• Email address
• Telephone number
• Billing information
• Login credentials
• Profile information
• Customer support communications

Website & Audit Information

When you request an audit, we may collect and analyse publicly available information including:

• Website URLs
• Page content
• Metadata
• Structured data
• Internal links

This information is processed solely to generate optimisation reports and recommendations.

Connected Third-Party Services

If you choose to connect external services, we may access information from those services with your permission.

Examples include:

• Google Search Console
• Google Analytics
• Google Business Profile
• Bing Webmaster Tools
• Other supported marketing and analytics platforms

We only access the information necessary to provide the requested functionality.

Automatically Collected Information

When you visit our website we may collect:

• IP address
• Browser type
• Device information
• Operating system
• Language settings
• Time zone
• Referral URL
• Usage statistics
• Error logs
• Session information

We use information to:

• Provide our Services
• Generate AI optimisation reports
• Perform website audits
• Analyse SEO performance
• Assess AI search readiness
• Evaluate E-E-A-T signals
• Generate technical recommendations
• Improve platform performance
• Personalise your experience
• Process payments
• Respond to support requests
• Detect fraud and abuse
• Maintain security
• Comply with legal obligations
• Communicate product updates
• Send service-related notifications
• Improve our products and algorithms

OI uses artificial intelligence to generate recommendations, reports and optimisation insights.

AI may analyse:

• Website content
• Technical website information
• Publicly available search data
• Entity relationships
• Website structure
• Metadata
• Search visibility indicators

Our AI systems assist in generating recommendations but should not be considered professional legal, financial or regulatory advice.

Where GDPR applies, we process information under one or more of the following legal bases:

• Your consent
• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Protection of vital interests

We use cookies and similar technologies to:

• Keep you signed in
• Remember preferences
• Improve website performance
• Understand platform usage
• Measure analytics
• Improve security

Cookies may include:

• Essential cookies
• Functional cookies
• Analytics cookies
• Performance cookies

Marketing cookies will only be used where permitted by applicable law.

A separate Cookie Policy may provide additional information.

We do not sell your personal information.

We may share information with:

Service Providers

Including:

• Cloud hosting providers
• Payment processors
• Customer support platforms
• Email providers
• Analytics providers
• Security providers

Each provider is contractually required to safeguard your information.

Legal Requirements

We may disclose information where required by law, including:

• Court orders
• Regulatory requests
• Legal investigations
• Protection of our legal rights

Business Transfers

If OI is involved in:

• Acquisition
• Merger
• Sale
• Investment
• Corporate restructuring

Information may be transferred as part of that transaction.

Customers retain ownership of all website content and information submitted to OI.

Submitting a website for analysis does not transfer ownership or intellectual property rights to Optimisation Intelligence.

OI receives only the limited rights necessary to analyse websites and generate reports.

We retain information only as long as necessary to:

• Provide our Services
• Maintain customer accounts
• Meet legal obligations
• Resolve disputes
• Enforce agreements

Website audit reports may be retained to provide historical comparisons and reporting.

Users may request deletion of their account subject to applicable legal obligations.

Protecting customer information is extremely important to us.

We use appropriate technical and organisational safeguards including:

• HTTPS encryption
• TLS encryption
• Encrypted storage where appropriate
• Access controls
• Role-based permissions
• Authentication controls
• Infrastructure monitoring
• Security logging
• Regular software updates
• Vulnerability management

No internet transmission or storage system can be guaranteed to be completely secure.

Your information may be processed in countries outside your own.

Where required, we implement appropriate safeguards including:

• Standard Contractual Clauses
• Contractual safeguards
• Adequate jurisdiction protections
• Other legally recognised transfer mechanisms

Depending on your location, you may have the right to:

• Access your information
• Correct inaccurate information
• Delete your information
• Restrict processing
• Object to processing
• Withdraw consent
• Receive a copy of your data
• Request data portability
• Lodge a complaint with your local supervisory authority

Requests may be submitted using the contact details below.

Where the Protection of Personal Information Act (POPIA) applies, OI processes personal information lawfully, fairly and transparently.

South African users have the rights provided under POPIA, including access, correction and deletion of personal information where applicable.

Our Services are intended for businesses and individuals aged 18 years or older.

We do not knowingly collect personal information from children.

If we become aware that personal information from a child has been collected, we will delete it promptly.

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of external websites or services.

Users should review the privacy policies of those third parties.

If you subscribe to newsletters or marketing communications, we may send:

• Product updates
• Educational content
• Feature announcements
• Promotional offers
• Event invitations

You may unsubscribe at any time using the unsubscribe link included in our emails.

We may update this Privacy Policy from time to time.

When significant changes are made, we will:

• Update the "Last Updated" date
• Publish the revised policy
• Notify users where required by law

Continued use of our Services after changes become effective constitutes acceptance of the updated Privacy Policy.

If you have any questions regarding this Privacy Policy or our data practices, please contact us.

Optimisation Intelligence

Website

https://www.optimisationintelligence.com

Email

contact@optimisationintelligence.com

Data Protection Enquiries

contact@optimisationintelligence.com

At Optimisation Intelligence, we believe trust is fundamental to successful search optimisation. We are committed to handling your information responsibly, maintaining robust security practices, respecting your privacy rights and providing transparency about how data is collected, processed and protected.